Meta's X rival Threads gains multiple drafts, audience insights and more

Meta’s X rival Threads announced a number of new features today, including the ability to store multiple drafts, a way to rearrange columns on the desktop and insights into the user’s audience. Meta CEO Mark Zuckerberg also mentioned that the company plans to add a post-scheduling feature soon.

The company noted that these new features mark the first anniversary of Threads launching its web version in August 2023.

Threads initially began testing drafts in February this year and rolled it out to all users weeks later in March. Now, the platform will allow you to save multiple drafts with a limit of 100 drafts per account.

Meta is also rolling out a new user Insights screen that shows the age, gender and location of people who view and engage with you. The screen also shows total views and interactions with your posts bifurcated by followers and non-followers.

The company introduced a TweetDeck-like multicolumn view on desktop in May, which allows users to pin searches, liked posts, activity, saved posts, the profile page and Insights. Now, the company is letting users rearrange these columns in different order. However, you can’t move the “For You” column from its default place as the first column on the left side.

Both Insights screen and column-rearrangement features have been available to select users for the past few weeks.

Threads has also been testing a multi-feed experience on iOS with select users, but it didn’t specify if users will be able to reorder the feeds.

Earlier this month, Threads crossed the milestone for 200 million monthly active users — almost 13 months after its initial launch. For comparison, Threads’ prime rival X (formerly Twitter) had more than 600 million monthly users back in May, as per Elon Musk. Another decentralized social network, Bluesky, hit the 5 million user mark in February.