Apple Vision Pro debuts immersive content featuring NBA players, The Weeknd and more

Apple on Thursday announced its upcoming lineup of immersive video content for the Vision Pro. The list includes behind-the-scenes footage of the 2024 NBA All-Star Weekend, an immersive performance by The Weeknd, new series, films, concerts and more.

The headset launched in February with more than 150 3D movies and immersive titles. Apple is adding new content, starting with “Boundless,” which premieres tonight. The series allows viewers to experience adventures around the world, such as taking a hot air balloon ride over Cappadocia, Turkey, and seeing how surfers ride waves in the Arctic Circle. 

Apple teased other upcoming content in its latest announcement, including a short film that captures the 2024 NBA All-Star Weekend game in Indianapolis, featuring legends Kevin Durant, Stephen Curry and LeBron James. The film, coming this fall, takes viewers courtside, featuring events like the Rising Stars Challenge and slam dunk contest. 

Later this year, Apple will add an immersive concert with The Weeknd. That will join an artist-related experience available on Vision Pro where Alicia Keys offers a glimpse into a rehearsal session. 

Additionally, a movie called “Red Bull: Big-Wave Surfing,” coming later this year, features surfers trying to ride the barrel of the heaviest wave in the world in Teahupo’o, Tahiti. The upcoming short film, “Submerged,” meanwhile, is set in a Navy submarine during World War II.

Another installment of “Wild Life” is coming, as well. The nature documentary series will debut its latest episode next month, showing keepers from Kenya’s Sheldrick Wildlife Trust taking care of orphaned elephants. 

Apple promises more immersive video content throughout the year, and plans to enable more filmmakers to create content on Apple Immersive Video thanks to its partnership with video editing software and hardware company Blackmagic Design.