Meta's Threads crosses 200 million active users

A day after Meta CEO Mark Zuckerberg talked about his newest social media experiment Threads reaching “almost” 200 million users on the company’s Q2 2024 earnings call, the platform has touched the milestone.

Instagram head Adam Mosseri confirmed that the Twitter rival has reached 200 million active users in a post on Threads. Meta has taken just 13 months to achieve the figure.

“I’m excited to share that we crossed the 200M milestone on @threads,” Mosseri wrote. “My hope is that Threads can inspire ideas that bring people together and this amazing community continues to grow.”

Growth for Threads has been strong. The text-focused social media platform, which launched in July 2023, reached 150 million users in April 2024 and 175 million users in July on its one-year anniversary, before another growth spurt led it to hit 200 million a month later.

For comparison, Threads’ main rival X (formerly Twitter) had more than 600 million monthly users back in May, according to owner Elon Musk. The demise of legacy Twitter under Musk’s erratic change of direction — which alienated scores of long-time users — was the original impetus for Meta to launch Threads, to offer consumers an alternative space for online discussion.

Last year, Zuckerberg suggested Threads has a “good chance” of becoming a platform with more than a billion users. On the latest earnings call, the Meta CEO also described the platform as being on a good growth trajectory.

“We’re making steady progress towards building what looks like it’s going to be another major social app. And we are seeing deeper engagement,” he said, adding: “I’m quite pleased with the trajectory here.”

Zuckerberg added that apart from shipping features, the company is working on improving Threads’ content recommendation system.